Fashion: December 2012

Fashion Wholesale Clothing

Fashion Wholesale Clothing
Wholesale Fashion Distribution represents the global market of clothing sales, in which producers, wholesalers and sellers are involved in a commercial, business-to-business process.
Most of the wholesalers get their fashion stocks from the producers that commercialize the unsold last collections in bulk, at discounts [1]. Their clients are the resellers that purchase those stocks and sell it then after to the final consumers
We are talking about a wholesale business when a fashion distributor sells large quantities of clothing stocks to a reseller[2]. Nowadays, many websites offer this opportunity.
More and More famous fashion brands from all around the world are selling wholesale clothing at discount prices. That happens because all fashion producers sell on bulk their unsold collections, in order to remove the capital loss problem or getting their money blocked in stocks.
Dealing with business always involves a risk, especially on a market in which the clothing producers and the final consumers are the ones that decide how things will go[3]. Producers are the ones that set up the apparel stocks starting prices and consumers are the ones that choose to buy or not a product sold at a certain price.
A related concept is Drop Shipping, a commercial process used in the Wholesale Fashion Distribution. Wholesale Marketing is a very important aspect of this business area[4]. It sets up the marketing instruments which are used to power the Wholesale Market.

Fashion Wholesale Clothing

Fall Fashion

Fall Fashion
A fashion week is a fashion industry event, lasting approximately one week, which allows fashion designers, brands or "houses" to display their latest collections in runway shows and buyers and the media to take a look at the latest trends. Most importantly, these events let the industry know what's "in" and what's "out" for the season.
The most prominent fashion weeks are held in the four fashion capitals of the world: New York City, London, Milan, and Paris.[1] Some other important fashion weeks in the world are held in Australia, Bangalore, Berlin, Buenos Aires, Dallas, Dubai, Jakarta, Los Angeles, Madrid, São Paulo, Toronto, Lahore Fashion week happens twice a year in the major fashion capitals of the world: Paris, Milan, New York and London. Fashion weeks are held several months in advance of the season to allow the press and buyers a chance to preview fashion designs for the following season. From January through April designers showcase their autumn and winter collections. Fashion week for spring and summer is held from September through November. This is also to allow time for retailers to arrange to purchase or incorporate the designers into their retail marketing. The latest innovations in dress designs are showcased by renowned fashion designers during these fashion weeks, and all these latest collections are covered in magazines such as Vogue.
New York City, London, Milan, and Paris each host a fashion week twice a year with New York beginning each season and the other cities following in the aforementioned order.
There are two major seasons per year - Autumn/Winter and Spring/Summer. For womenswear, the Autumn/Winter shows always start in New York in February and end in Paris in March. Spring/Summer shows start in New York in September and end in Paris in October. Menswear Autumn/Winter shows start in January in Milan for typically less than a week followed by another short week in Paris. Menswear Spring/Summer shows are done in June. Womenswear haute couture shows typically happen in Paris a week after the Menswear Paris shows. For the first time, womenswear haute couture was also shown in Singapore, during its haute couture Women's Fashion Week in October 2011. This was the first time womenswear haute couture shows were held outside of Paris.[2][3]

Fall Fashion

2011 Fashion

2011 Fashion
The 2011 Mercedes-Benz Fall Fashion week collection will be showcased starting the second week of February and will be held at the Lincoln Center for Performing Arts.[5] The Lincoln Center for the Performing Arts offers an additional 17,000 square feet of space, but the location change is still receiving mixed reviews.[citation needed]
There initially appeared to be a trend toward darker and more somber designs.[6]
The first New York Fashion Week (which was then called "Press Week") was the world's first ever organized fashion week. First held in 1943, the event was designed to attract attention away from the French fashion during World War II, when fashion industry insiders were unable to travel to Paris to see French fashion shows.[2] Fashion publicist Eleanor Lambert organized an event she called "Press Week" to showcase American designers for fashion journalists, who had previously neglected their innovations.[2] (Buyers were not admitted to the shows, and instead had to visit designers' showrooms.[2]) Press Week was a success, and fashion magazines like Vogue, which were normally filled with French designs, increasingly featured American fashion.[2]
In 1994, the event was moved to its former site in Bryant Park by Fern Mallis, where it was held inside a series of large white tents in the almost-block-long park.[3] Admission is by invitation only, to the fashion industry, fashion press, assorted celebrities, and internet based Fashion press (e.g. District L, Fashionista, FWD, The Fashion Bomb). Beginning in February 2009 (showing Fall 2009), many designers opted out of their usual Bryant Park tent fashion shows because of the poor economy and held smaller presentations.
At the Fall 2009 Fashion Week the public got a taste of technology as it is shaping the future of fashion. It is not only making it cheaper and easier for designers to create their collections, it is also saving them travel time as many broadcast their lines over the Internet. Many designers opted to not only market online but also sell exclusively online. Designer Norma Kamali and the Polo Ralph Lauren Rugby brand both have an application for the Apple iPhone. In the Vivienne Tam show, models walked the runway carrying Hewlett Packard mini notebook computers instead of the expected handbag. Mercedes-Benz officially became the sponsor of the event, and New York Fashion Week was called "Mercedes-Benz Fashion Week" from then.

2011 Fashion

Sunday 23 December 2012

Fashion Wholesale Clothing

Fall Fashion

2011 Fashion